This week, our upcoming flagship 3S facility on Sheikh Zayed Road welcomed Managing Director of SAIC Motor, Tom Lee, Managing Director of Ali & Sons, Mohammed Al Dhaheri, and General Manager of Inter Emirates Motors, Hisham El Sahn.

With close to AED 100 million invested, this space is set to redefine the automotive experience. From digital-first sales tools and EV-dedicated zones to advanced service technologies and gold-standard sustainability, every element is built around innovation, customer-first solutions, and a clear vision for the future of mobility in the Middle East.

Work is in progress, doors are opening soon, and what’s rising here is more than a showroom. It’s a new benchmark for the industry, and the next chapter of MG in the region.