Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC and the official distributor of MG Motor’s in United Arab Emirates, have recently been ESMA certified for all aftersales services. The certification is awarded by the Ministry of Industry and Advanced Technology and indicates a five-star rating for car servicing and maintenance which includes engine repairs with diagnosis, tire service, brakes, electronic systems, and more.
Established by the UAE federal law (28), 2001, the ESMA certification is the only reference in the UAE for quality standards. It aims to support the national economy by establishing a new era of excellence and quality.
Mr. Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, said: “We are thrilled to have secured the coveted ESMA Certification. This not only demonstrates our contribution in UAE’s quest to a stronger economy, but also our commitment to our customers who trust us to provide them with products and services that are of the highest quality both today and as we journey towards achieving the goals set in the UAE Centennial Plan 2071.”
A few key objectives of the UAE Centennial Plan 2071 include: fortifying the country’s reputation; raising productivity of the national economy; and enhancing society’s cohesion.
“At IEM, we are constantly investing in our team, facilities and capabilities across the UAE while looking for opportunities to provide our customers with positive experiences at every touchpoint,” said Hisham Elsahn, General Manager, Inter Emirates Motors. “Our goal is to not only enhance their experience but their quality-of-life wherever we can. We believe that these factors combined with offering high performing vehicles at significantly competitive prices is what has helped us achieve the pace of success we have witnessed so far across the Emirates.”
In 2021, IEM launched new centralized parts warehouse in Dubai Industrial City as a promise to serve and cater to the UAE market in a more productive and efficient manner. Furthermore, IEM also has three dedicated service centres across the UAE, manned with almost 100 after sales representatives and equipped with the latest tools and equipment’s to provide the highest level of quality service in town. In Dubai the service centre facility located in Al Khobaisi in Deira that has a total space of 2,700sqm and includes 32 working bays; in Abu Dhabi the service centre is located in Al Mussafah and; in Ras Al Khaimah the service centre space is 600sqm and is attached to the showroom in a prime location in the city strategically located to the automotive market in the city.
The MG brand officially returned to the Middle East in 2015 and has enjoyed remarkable success since last year, breaking into the top 10 car manufacturers across the GCC. Launched in 1979, Ali & Sons is well established in the UAE and has long been aligned with some of the globe's most prestigious automotive brands. Now, through IEM, MG customers across the Emirates can benefit from the Group's unparalleled industry experience.