With a new local distributor appointed in the United Arab Emirates (UAE), it was an exciting time for Inter Emirates Motor (IEM), the official distributor of MG cars in the UAE to take this opportunity to celebrate and recognise local talent.
IEM collaborated with Nikon Middle East to create a challenge for content creators and videographers, to give them the opportunity to channel their real talent and energy through MG vehicles.
In order to bring this experiential activation to life, the 10 shortlisted contestants were tasked to shoot, edit and submit their video entry in 24 hours, using a brand-new Nikon Z 6II camera and an MG car selected for them at random.
To capture the spirit of MG’s line-up and through Nikon’s lenses, the content creators communicated their passion, drive and their experience with the MG models using themselves, their partner and even their families as talent to give their stories that dedicated and memorable touch.
Daim Khalid has been chosen by a panel of judges and won a brand new 2022 MG ZS. Safeer EK was the People’s Choice Winner, garnering the highest votes and taking home a brand-new Nikon Z 6II camera.
To watch all 10 entries, visit our Instagram page - @MGMotorAE.