Inter Emirates Motors (IEM) a subsidiary of Ali & Sons Holding LLC and the official distributor of MG Motor in the United Arab Emirates (UAE)continues to gain momentum following the recent unveiling of the all-new MG RX8 Black Edition. This special edition of the automakers popular seven-seater SUV sports a bolder, more assertive look with a raft of all-black interior and exterior style changes that differentiate it from other RX8 models within the range.
Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “The MG RX8 is a 7-seater flagship that continues to play a leading role as customer’s favourite MG model ever-since its introduction to the region. We continue to work very hard with our partners to deliver the best and most exceptional MG products our customers deserve, and that caters to their needs here in the region. We are confident that with an exclusive special edition from the MG RX8 - in an all-black trim with 13 unique upgrades - customers will experience individuality, exclusivity as well as uniqueness in this special edition.”
The bold new look of the RX8 Black Edition is supplemented by black side mirror covers, side mouldings, door handles and roof rails, and rounded off by the Black Edition badge and black chrome finish exhaust and bumper at the rear. Stunning midnight black 20” alloy wheels further elevate the limited edition RX8’s style. The interior is clad in high quality all-black leather, provided by German company ‘Bader’, one of the leading premium leather suppliers in the motoring industry.
MG’s seven-seater SUV, the RX8 is a flagship model that is extremely well equipped and spacious. The RX8 is powered by an efficient 220HP 2.0-litre turbo petrol engine that features Net Blue Technology and develops maximum torque of 360Nm.
Priced at AED 119,900/-, the MG RX8 Black Edition is now available for sale across all of Inter Emirates Motor’s showrooms in the UAE. This comes at an extremely exciting time for IEM , as it has seen sales for MG increase consistently since becoming automaker’s exclusive distributor in the country.
Customers in the UAE have shown a significant interest and liking for the MG RX8 and the Black Edition has encouraged more customers to pre-book the model. In fact, a total of eight MG RX8 Black Edition SUVs were sold in July prior to the official launch in the UAE. Customers who pre-purchased their RX8 Black Edition were able to drive away with their vehicles during the launch ceremony hosted by IEM on 6th September. This brings the total number of MG automobiles sold to almost 1,500 units since IEM commenced operations just six months ago within the Emirates.
“We are thrilled to see how the UAE market has enthusiastically accepted a car brand as iconic as MG Motor in a relatively short period of time which is why we are continuing to invest in more showrooms to give people the opportunity to experience and be part of the MG Motor journey in our region,” said Hisham Elsahn, General Manager, IEM. “The MG RX8 Black Edition is an exceptional vehicle, and its unique 13 features will surely appeal to automotive enthusiasts in the country. We have exciting plans for the brand in the region and welook forward to having more successful launches for MG Motor across all our showrooms in the future as we continue to establish its legacy in the UAE.”
“Our customers are fueling our growth in the UAE,” continued Mr. Elsahn. “The feedback we have received as it relates to the feel, performance and overall drive of MG vehicles has been very positive. Customer advocacy is the key to success regardless of geography. We look forward to servicing our customers and providing them with a memorable experience whether they are in our showrooms, service centers or behind the wheel of an MG automobile.”
IEM commenced operations for MG Motor in March 2021. Since then, it has opened three showrooms and service centres across the UAE and is currently in the process of opening two more showrooms in Sharjah and Al Ain.