Dubai, UAE (28 September, 2026) – IEM proudly marks a defining milestone: 50,000 MG vehicles sold since the company commenced operations in March 2021. Achieved in just over four years, this figure reflects the rapid rise of MG as a preferred automotive choice across the UAE - driven by IEM's focused strategy, operational discipline, and an unwavering commitment to customer satisfaction.

The growth behind this number tells its own story. From 3,000 units in 2021 to 13,265 MG vehicles delivered in 2025 alone, IEM has recorded a 340% increase over five years - a trajectory that speaks to both the strength of the MG brand and the company's ability to scale within one of the region's most competitive automotive markets.

This milestone is also a reflection of IEM's long-term investment in building the MG brand across the UAE. Beyond vehicle sales, the company has invested in a strong customer ecosystem, operating six showrooms and five service centres across the country, supported by almost 300 aftersales representatives and a robust genuine parts operation. Together, these investments ensure customers receive reliable support and a seamless ownership experience long after they drive away in their MG vehicle.

Underpinning this growth is a well-balanced sales model, with 55% of total volume driven by retail customers and 45% by fleet and institutional partnerships. This diversified approach has allowed IEM to serve the full spectrum of MG customers - from individual buyers drawn to the brand's value and reliability, to corporate and government entities seeking efficient, scalable mobility solutions.

Commenting on the milestone, Mr. Hisham Farouk, General Manager of IEM, said: "Reaching 50,000 MG vehicles sold in just over four years is a proud moment for everyone at IEM. This achievement reflects the genuine resonance of the MG brand here in the UAE and the dedication of our teams across every function. We have built something meaningful - and we are just getting started."

Mohamed ElDhahri, Managing Director of Ali & Sons Motors, added: "This milestone is the result of a strong partnership, a clear shared vision with MG Middle East, and disciplined execution across the business. The foundation we have built - in customer trust, operational capability, and market reach - gives us every confidence in the growth ahead. As we look ahead, our focus is on expanding the MG customer base by introducing even more products that combine advanced technology, comprehensive features, and exceptional value. With the addition of new energy vehicles (NEVs) to our growing lineup, we are well positioned to meet evolving customer needs while supporting the UAE's vision for a more sustainable mobility future."

IEM attributes this success to several core strengths:

· Growing MG brand acceptance and strong reception of its product lineup across UAE customer segments

· Consistent performance and commitment from sales and aftersales teams

· Efficient supply chain management and reliable order fulfilment

· Strategic fleet partnerships with key corporate and government stakeholders

· Significant investment in customer experience through six showrooms and service centres, almost 300 aftersales representatives, and a comprehensive genuine parts network

· Long-term commitment to supporting customers throughout every stage of ownership with reliable service and aftersales excellence

· Globally engineered, high-quality products developed and tested to deliver dependable performance in regional driving conditions

Looking to the future, MG's continued global success will be driven by a product strategy centred on innovation, quality, and value. The brand remains committed to delivering reliable vehicles engineered to meet the expectations of customers across the region, with rigorous testing and development that ensures they are well suited to the UAE's climate and driving conditions. Combined with an expanding portfolio of ICE, hybrid, and new energy vehicles, MG is well positioned to welcome even more customers to the brand in the years ahead, expanding MG's reach across the UAE, enhancing the ownership experience, and reinforcing the brand's position as a leading choice for both private and fleet customers. With 50,000 vehicles on the road and a clear direction for what comes next, the company is well-positioned to write the next chapter of this growth story.